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Time document or time travel?

A cover writes history – or do we rewrite it? Historic moments shape our collective memory. But what if that memory is redesigned – with AI?

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Historische Titelseite mit Albert Einstein, der seine Zunge herausstreckt, vor einem historischen Gebäude.
Schweizer Soldaten mit Helmen und Ausrüstung gehen vorsichtig durch Schützengraben.
Real or fake?

The original cover features the first issue of the Schweizer Illustrierte from 1911. It displays an image from the war—a historical document that captures the harshness and reality of that era.

AI creation, the fake:
Albert Einstein, staged before a revolutionary discovery in Bern.

Same aesthetic, same form, but an entirely different narrative.

AI artist Basil Stücheli demonstrates how an original image from the Ringier archive is transformed into a deceptively realistic fake photo and why this can be dangerous.

What do fake historical images do to us?

Loss of trust

If historical documents can be manipulated, what still counts as “evidence”?

Risk to historical awareness

Fakes can distort the perspective of entire generations.

Memory as a pawn

Between education and propaganda, history is restaged.

Falsifying history

#OnlyFacts

Akropolis bei Sonnenuntergang mit Menschen, die um antike Säulen herumlaufen.

Archive images are already being used today to feed AI training data — with the risk that fakes will flow back as sources.

(Source: MIT Technology Review, 2023)

Collage mehrerer alter Schwarz-Weiß-Fotos mit Porträts, Hochzeit und Kindheitsszenen.

Algorithms push content that triggers emotions – regardless of whether it is historically accurate or not.

(Source: MDPI, 2020)

#ClickWithCare

Check the archive

Does the image really come from a verified archive?

Pay attention to details

Clothing, typography, style – do they match the year?

Stay critical

Scenes that are “too perfectly” staged are suspicious.

Comparing multiple sources

Scenes that are “too perfectly” staged are suspicious.

“A cover can document history. Or rewrite history. ”
Welcome to WHAT THE FAKE — discover more pairs of pictures, facts and tips