

Discover striking image pairs that reveal how AI is transforming photography and our perception – and explore even more authentic photography.
Three pairs of pictures on the façade of
Drei Bildpaare an der Fassade der Aargau Cantonal Library Hanging until the end of 2026.



You see a fake?
You decide what happens next.
Just keep scrolling?
Maybe even like or share?
Or would you rather take
responsibility and inspire others?
Find out.










Who we are
The Conscious Influence Hub is a non-profit association dedicated to building a responsible Swiss community and harnessing the positive power of social media for a sustainable digital future and a respectful society.










With the exhibition What The Fake?, the association, with the help of AI artist Basil Stücheli, has created an interactive, publicly accessible platform that raises visitors' awareness of the effects of AI-generated image manipulation on social media.