Führung Bern WTF x ALPS

From dream destination to selfie spot

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How do images of tourist destinations shape our expectations, and what role do social media and AI play in this?  

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The joint tour begins at the WTFake exhibition in the garden of the Museumsquartier Bern. Anja Lapčević will guide you through selected pairs of real and AI-generated images, demonstrating how visuals shape our expectations, desires, and perceptions. Joining the tour is travel and food blogger, author, and content creator Nicole Giger (@mags_frisch). She will share her personal perspective on travel, food, locations, and storytelling on social media: How do you create an image that makes people want to visit a place?  

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Afterward, the tour continues to the ALPS Swiss Alpine Museum for the exhibition "Souvenir. Selfies, Kitsch, and Summit Stones." There, the focus broadens: What do we take home from a trip—as an object, a memory, or a digital image? Join us on a journey of discovery exploring mountain romance, self-presentation, AI, and the question of how tourism imagery changes our relationship with the places we visit.

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